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Check out the pitch decks these advertising startups have used to raise millions and shake up the industry

May 10, 2024 - businessinsider.com
A new wave of startups is aiming to revolutionize the digital advertising industry with innovative technology for cookieless ads, streaming TV, and influencer marketing. These startups, which are smaller and more focused than their predecessors, are raising millions in funding to tackle industry challenges such as the death of third-party cookies and the shift from linear to streaming TV budgets. Companies such as ID5, Vibe, Telly, and TVScientific are developing new ways for advertisers to buy and measure TV ads, while FreshSound and Catch+Release are helping marketers license media for their campaigns.

The article also lists 24 pitch decks that top executives and founders have used to attract investors to their companies. These include Aditude, Anzu, Adventr, Arcane, Barometer, Big Happy, Catch+Release, FreshSound, Hashtag Pay Me, ID5, Kevel, Lockr, Qortex, Recess, Rembrand, Simon Data, Sincera, Scope3, SuperScale, Telly, TVScientific, Vibe, ViralMoment, and Zenapse. The funding raised ranges from $200,000 to $54 million.

Key takeaways:

  • A new wave of startups are trying to change the digital advertising industry with new tech for cookieless ads, streaming TV, and influencer marketing.
  • These startups are significantly smaller and more focused than many of the early digital advertising companies that raised hundreds of millions of dollars.
  • Companies like ID5, Vibe, Telly, and TVScientific are developing solutions to the industry's big challenges, such as the death of third-party cookies and the shift from linear to streaming TV budgets.
  • The article provides a list of 24 pitch decks that top execs and founders have used to sell investors on their companies, with funding ranging from $200,000 to $54 million.
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