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Insider Today: Apple gets crushed

May 12, 2024 - businessinsider.com
The article discusses various topics, starting with Apple's recent advertising mishap where an ad titled "Crush" was pulled from TV due to backlash, highlighting the changing relationship society has with technology. It also touches on the rising popularity of chess and its dark side, including cheating and sexism. The article then introduces the top early-stage investors of 2024 and discusses concerns over Blackstone's $114 billion real-estate fund, which some believe is overvalued.

The piece also predicts a difficult summer for home sellers as buyers gain more options and mortgage rates rise. It ends with a quote from a junior banker at Bank of America seeking acknowledgment for work-related stress following the death of a colleague. The article also mentions other top reads, including changes in spending habits among young adults, the rise of "seriously underwater" mortgages, and the effectiveness of Norwegians at work.

Key takeaways:

  • Apple's new ad titled "Crush" faced backlash and was pulled from TV. The ad was meant to show how the new iPad can be a creative tool but was criticized for portraying a powerful machine crushing tools of human creativity.
  • Chess's popularity has increased, but it has also exposed its dark side, including cheating and sexism.
  • Blackstone's $114 billion real-estate fund, BREIT, is causing concern among veteran analysts, accountants, and investors who believe the estimates of the fund's assets are inflated.
  • Home sellers may face a difficult summer as home prices continue to rise but buyers are starting to have more options, and mortgage rates have spiked to 7%.
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