VWO

VWO Testing Overview

VWO Testing is a trusted tool by leading brands worldwide for over a decade, offering in-depth, intuitive functionalities and features to help run and scale complex tests for building stellar user experiences. It allows users to create control and variations to test any part of the visitor journey, tailor test audience with built-in options, custom targeting conditions, or behavior-based attributes and events, and optimize conversions for vital business goals. VWO Testing also provides reliable, real-time impact reports based on Bayesian statistics for data-driven decisions and the ability to instantly push winning experiences to production.

VWO Testing Highlights

• VWO Testing offers extensive audience selection options with user data to run tests the way you want, including versatile audience selection options, customizable selection logic, activity-driven user selection, and custom user qualification.
• It provides the ability to optimize experiences by tracking your North Star metrics with VWO’s custom goals, allowing you to prioritize metrics your way, use metrics library with just a click, protect critical metrics performance, and set up inverse winner metrics.
• VWO Testing enables you to take data-driven decisions based on statistically valid reports, ensuring accurate results, complete visibility into performance, outlier detection, and shareable insights.