The article further reveals that AI funding in the U.S. grew by 14% year-over-year in 2023, raising $42.5 billion across 2,500 equity rounds. It mentions the increasing number of AI startups, around 1,200 according to Dealroom, which are addressing marketing challenges like simplifying ad creation and dealing with AI ethical concerns like copyright and fair use.
Key takeaways:
- Sports marketing is a hot topic and brands can learn how to best show up at the ADWEEK Brand Play: A Sports Marketing Summit.
- AI startups, both well-known and lesser-known, are securing investments and contracts with major brands like L’Oréal, ESPN, Pepsi, and Garnier.
- AI funding in the U.S. grew by 14% year-over-year in 2023, raising $42.5 billion across 2,500 equity rounds.
- There are around 1,200 gen AI startups that are solving problems for marketers such as simplifying ad creation and addressing AI ethical concerns.