The experts also predict significant changes in social media platforms, with Twitter rebranding as 'X' and the rise of platforms like BlueSky, Mastodon, and Threads. They also anticipate that generative AI will play a significant role in the evolution of social media marketing. The article concludes with a list of resources for further reading on SEO and PPC trends.
Key takeaways:
- Experts predict that social media marketing in 2024 will focus on building sustainable relationships, executive thought leadership, AI-powered data analysis, short-form video content, personalization, and user-generated content.
- Marketers are advised to prepare an exit plan for 'X' (formerly Twitter) and focus on other platforms like Facebook, YouTube, Instagram, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn.
- Understanding and leveraging data analytics and AI tools, capturing first-party data, and focusing on meaningful connections and responsible branding are also highlighted as key areas of focus.
- While AI is transforming social media, experts caution about its integration, emphasizing the importance of authenticity and the potential impact of upcoming regulations.