17 creator and influencer startups that raised millions this year
Dec 13, 2024 - businessinsider.com
In 2024, the creator economy saw significant investment, with 17 startups raising over $900 million, focusing on areas like AI, e-commerce, influencer marketing, and newsletters. Despite the decline in investor hype, funding remains steady, with companies like Captions, ElevenLabs, and OpusClip securing substantial rounds for AI-related features. Social-commerce platforms such as ShopMy and Levanta, along with newsletter companies like Beehiiv and Substack, also attracted considerable venture capital.
Key investors like AlleyCorp, Inspired Capital, and Volition Capital continue to support the creator space. Notable funding rounds include Infinite Reality's $350 million, Flip's $144 million, and ElevenLabs' $80 million. These investments are aimed at expanding product offerings, enhancing AI capabilities, and pursuing mergers and acquisitions, reflecting a stable yet evolving interest in the creator economy.
Key takeaways:
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In 2024, 17 creator-economy startups raised over $900 million, with each securing at least $10 million in funding.
Investments were focused on startups in AI, e-commerce, influencer marketing, and newsletters.
Key startups like Captions, ElevenLabs, and OpusClip raised significant rounds for AI-related features.
Investor interest in the creator economy has stabilized after the initial pandemic-driven surge.
