For the Growth Memo, Kevin plans to adopt a video-first approach, offering live sessions for premium subscribers and incorporating videos into the free newsletter. He aims to enhance audience interaction and expand the newsletter's scope to cover diverse topics in non-paid marketing, acknowledging the evolving landscape of SEO and digital marketing. Kevin also plans to take scheduled breaks to recharge and maintain a consistent publishing calendar.
Key takeaways:
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- Kevin Indig achieved most of his 2024 goals, except for reaching 1,000 paid Growth Memo subscribers.
- In 2025, Kevin plans to limit his speaking engagements to five conferences, focusing on non-SEO events and charging a speaking fee.
- The Growth Memo newsletter exceeded expectations with over 16,000 free subscribers, but the paid version fell short with just over 300 subscribers.
- Kevin plans to adopt a video-first approach for Growth Memo in 2025, introducing live sessions, videos in emails, and short-form videos.