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2024 Annual Review: How 2024 Went For Me And What Changes In 2025

Dec 17, 2024 - searchenginejournal.com
In his annual review, Kevin Indig reflects on his achievements and plans for the future. In 2024, he met most of his goals, including maintaining income levels, improving as a speaker, and creating more personal time, though he fell short of reaching 1,000 paid subscribers for his Growth Memo newsletter. He plans to shift his focus in 2025 by limiting speaking engagements to five non-SEO conferences with a speaking fee, as the ROI of free speaking gigs was not favorable. Additionally, he will open his calendar for low-touch advisory engagements due to high demand.

For the Growth Memo, Kevin plans to adopt a video-first approach, offering live sessions for premium subscribers and incorporating videos into the free newsletter. He aims to enhance audience interaction and expand the newsletter's scope to cover diverse topics in non-paid marketing, acknowledging the evolving landscape of SEO and digital marketing. Kevin also plans to take scheduled breaks to recharge and maintain a consistent publishing calendar.

Key takeaways:

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  • Kevin Indig achieved most of his 2024 goals, except for reaching 1,000 paid Growth Memo subscribers.
  • In 2025, Kevin plans to limit his speaking engagements to five conferences, focusing on non-SEO events and charging a speaking fee.
  • The Growth Memo newsletter exceeded expectations with over 16,000 free subscribers, but the paid version fell short with just over 300 subscribers.
  • Kevin plans to adopt a video-first approach for Growth Memo in 2025, introducing live sessions, videos in emails, and short-form videos.
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