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2024 in review: A timeline of the major deals between publishers and AI companies

Dec 27, 2024 - digiday.com
In 2023 and 2024, numerous publishers formalized content licensing agreements with AI companies, allowing the use of their content to train AI models in exchange for attribution and access to AI technology. Notable deals include the Associated Press and OpenAI in July 2023, followed by agreements with Politico, Business Insider, and Axel Springer. In 2024, major deals were signed between publishers like Le Monde, Financial Times, Dotdash Meredith, News Corp, The Atlantic, and Condé Nast with AI companies such as OpenAI, Microsoft, and Perplexity. These agreements often involve revenue sharing and the development of AI-powered products.

Conversely, some publishers opted for legal action against AI companies for copyright infringement, including The New York Times, Raw Story, and News Corp. Throughout 2024, additional partnerships were formed, such as Reuters with Meta and multiple publishers with ProRata and Perplexity, highlighting a trend of collaboration between media companies and AI firms to monetize content and integrate AI technologies into their operations.

Key takeaways:

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  • Many publishers have signed content licensing deals with AI companies like OpenAI, Microsoft, and ProRata to allow the use of their content for training AI models and developing AI-powered products.
  • Some publishers, such as The New York Times and News Corp, have opted for legal action against AI companies, alleging unauthorized use of their copyrighted content.
  • These deals often include financial compensation and technology access for publishers, enabling them to build AI-powered products and features.
  • There is a growing trend of publishers participating in revenue-sharing programs with AI platforms, as seen with Perplexity's partnerships with multiple publishers.
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