AI features are also a major focus, though many of these capabilities, like upscaling and automatic picture adjustments, have been around for years. Brands are enhancing these features and introducing new ones, such as real-time translation and generative image functions. While these AI advancements sound promising, they may not be groundbreaking. The article emphasizes that while picture quality has improved across the board, brands are now focusing on smart features to differentiate themselves. Overall, the developments in TV technology are exciting, but their value depends on individual needs and preferences.
Key takeaways:
- Extra-large TVs are becoming more popular and affordable, with brands like TCL and Hisense expanding their big-screen offerings in 2025.
- TV brightness is increasing, benefiting viewers in bright rooms and enhancing HDR content, though most content doesn't require extreme brightness levels.
- AI features are being heavily marketed, but many are not new and may not be game changers, though some new functions like real-time translation and voice recognition are being introduced.
- Steven Cohen, a Senior Tech Editor, provides expert insights into the latest TV trends and technologies, emphasizing quality options across different price ranges.