The company's technology could significantly reduce the cost of creating effects-driven films, video games, music videos, and other forms of art and entertainment. However, it could also be used by studios to undercut their talent by 3D scanning their work for a limited time and re-using it indefinitely, as well as to create unauthorized captures of individuals. Despite these potential issues, the additional funding is set to make 3D motion capture more accessible to a wider audience.
Key takeaways:
- Move AI, a UK-based company that develops a smartphone app for generating 3D motion capture models from 2D video, has raised $10 million in a seed round from investors including Play Ventures, Warner Music Group, RKKVC, Level2 Ventures, and Animoca Brands.
- The company plans to use the funding to improve its technology and make 3D animation more accessible to creators.
- Move AI is developing a new app, called "Move One", which will allow single-camera motion captures. The app is currently in beta testing mode and is expected to publicly launch later this year.
- The rise of Move AI could have significant implications for the entertainment industry, potentially reducing the cost of creating effects-driven films, video games, music videos, and other forms of art and entertainment.