The author also advises startups on how to stand out in an AI-dominated media landscape. This includes staying updated with current events, providing commentary on unfolding events, and offering insights from offline circles. The author emphasizes the importance of linking outreach back to the company's core mission and messaging, and the ability to predict future trends based on ground realities.
Key takeaways:
- The advent of generative AI like ChatGPT could drastically change the PR landscape, potentially leading to an oversaturation of AI-generated content.
- Startups and PR agencies will need to differentiate their content from AI-generated material, focusing on human stories and original thought leadership.
- AI's inability to keep up with current events and predict future trends presents an opportunity for businesses to provide timely, relevant commentary and insights.
- An effective PR strategy in the age of AI should involve monitoring current events, providing opinions on relevant topics, and leveraging personal networks for unique insights.