The report emphasizes the importance of real-time data management, with 90% of respondents identifying it as crucial for business success. CDP users experience higher satisfaction and success metrics, particularly in customer engagement and data governance. Additionally, CDP users express greater confidence in managing data privacy regulations, with 91% feeling prepared for changes compared to 76% of non-users. The study underscores the growing divide between CDP and non-CDP users in AI capabilities, highlighting the role of CDPs in enhancing customer understanding and engagement while ensuring data quality and compliance.
Key takeaways:
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- 81% of CDP users reported high satisfaction with their platform’s ability to support AI and ML projects, marking CDPs as critical enablers of AI innovation.
- Organizations using CDPs report significantly higher satisfaction rates and success metrics compared to non-users, particularly in their ability to meet customers at critical moments in their buying journeys.
- 91% of CDP users express confidence in handling changes to data privacy regulations, compared to 76% of non-CDP users.
- 68% of respondents increased investment in first-party data strategies as a result of shifting privacy regulations.