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A Deep Fake Tom Hanks Is Promoting a Dental Plan, But the Actor Has 'Nothing to Do With It'

Oct 02, 2023 - gizmodo.com
Tom Hanks has warned his fans via Instagram about an unidentified entity using his AI-generated likeness to promote a dental plan. The actor did not disclose the company or organization behind the deepfake. The news follows Zelda Williams, daughter of late comedian Robin Williams, expressing her discomfort with AI-generated recreations of her father's voice, describing them as "personally disturbing."

The use of AI in Hollywood has been a contentious issue, leading to strikes by the Writer’s Guild of America and the Screen Actor’s Guild. The WGA strike ended recently with an agreement that forbids studios from using AI-written content as source material for productions. The SAG strike continues, with a previous proposal suggesting studios could scan background actors’ faces to create digital likenesses in exchange for one day’s pay.

Key takeaways:

  • Tom Hanks has warned his fans about an entity using his AI-generated likeness to promote a dental plan, which he has no association with.
  • The actor did not disclose the company or organization behind the deepfake, and the likeness appears to be generated from an image owned by the Los Angeles Times.
  • Zelda Williams, daughter of late comedian Robin Williams, has expressed her discomfort with AI-generated recreations of her father's voice, calling them "personally disturbing".
  • The use of AI in Hollywood has been a contentious issue, with the Writer's Guild of America and the Screen Actor's Guild going on strike over generative AI technology, and a recent agreement forbidding studios from using AI-written content as source material for productions.
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