The Atlantic's CEO, Nicholas Thompson, hopes the partnership will increase readership without changing their editorial content. The Atlantic's Product team will also develop its own AI tools using OpenAI's technology through a new experimental website, Atlantic Labs. Despite the potential benefits, there are concerns about the accuracy of generative AI and the potential for it to falsely attribute made-up ideas to journalists. Critics also worry about the potential for AI to degrade the quality of the internet and journalism. Despite these concerns, several publishers are choosing to work with OpenAI in hopes of being part of a solution.
Key takeaways:
- The Atlantic has entered into a business partnership with OpenAI, the creator of ChatGPT, and its editorial content will soon be directly referenced in response to queries in OpenAI products.
- Other companies, such as Axel Springer, the publisher of Business Insider and Politico, have made similar arrangements with OpenAI.
- Generative AI has been criticized for its potential to distribute fake media and for its growth coinciding with a difficult time for journalism, with many job losses in the industry.
- Despite potential problems, several publishers are choosing to forge relationships with OpenAI, with the hope of being part of a solution to the issues presented by generative AI.