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A former Etsy product manager built an AI-powered app for new parents | TechCrunch

Feb 19, 2025 - techcrunch.com
Amanda DeLuca, a career product manager, has launched Riley, a parenting management app designed to address parental anxiety and inefficiencies in existing solutions for tracking baby-related events and finding parenting answers. Inspired by her own experiences and feedback from other families, Riley offers two main functions: tracking baby activities like sleep and feeding, and providing AI-powered insights and personalized solutions based on user data. The app uses medical and psychological studies to ensure high-quality, science-backed advice, and is currently in public beta with a subscription model.

Riley has raised $3.1 million in a seed round led by True Ventures, with plans to expand its features and move out of beta later this year. The app aims to provide a personalized knowledge base for parents, differentiating itself from competitors like Huckleberry and Maple by offering tailored, science-based guidance. True Ventures’ Natasha Sharma highlights the app's potential to deliver much-needed, reliable parental advice in an age of content saturation. Riley's development reflects a broader trend of apps using AI to enhance personal knowledge bases across various aspects of life.

Key takeaways:

  • Amanda DeLuca launched a parenting management app, Riley, to address parental anxiety and inefficiencies in existing solutions.
  • Riley offers AI-powered tracking and personalized insights for baby care, using data from parents and science-backed knowledge.
  • The app is in public beta with a subscription model and plans to expand features, including training guides for parents.
  • Riley raised $3.1 million in a seed round led by True Ventures to scale its business and user base.
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