The incident highlights the issues raised when AI is chosen over humans. Other companies have also experimented with AI talent, such as Spanish AI model Aitana Lopez and Caryn Marjorie's "virtual girlfriend" persona. However, these attempts have not always been successful, as seen with Levi Strauss's plan to use AI-generated models, which was met with criticism on social media.
Key takeaways:
- Mahindra Racing introduced an AI mascot, Ava, to promote diversity and inclusion but faced backlash and discontinued the project within two days.
- Many fans criticized the move, questioning why an AI influencer was chosen over a human one, especially considering the lack of female representation in motorsports.
- Despite the controversy, AI influencers and models are becoming increasingly popular, with some companies finding them more cost-effective and easier to work with than human counterparts.
- However, attempts to use AI to promote diversity have been met with criticism, as seen with both Mahindra Racing and Levi Strauss, with critics arguing that real people should be hired to represent diverse identities.