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A Letter To Founders On Their Fundraising Journey: My Best Advice For Navigating The VC Landscape

Jun 26, 2024 - forbes.com
The article discusses the changing landscape of startup funding and offers advice for startups seeking venture capital (VC) funding. The author, Armon Petrossian, suggests that startups should not be overly invested in outcomes, such as specific VC brands or valuations, but instead focus on the journey of fundraising. He also advises prioritizing working with VCs that align with the startup's values and warns against the pitfalls of seeking the highest possible valuation, which can lead to unrealistic and unsustainable expectations.

Petrossian also suggests that startups should reserve communications with VCs for when they are actively fundraising, as premature discussions can potentially be used against the company. He emphasizes the importance of building a strong business, as no amount of VC connections can save a weak business. Despite the current less abundant capital, he believes that by focusing on building a strong business, working with aligned VCs, and not being overly attached to outcomes, startups can position themselves optimally for funding.

Key takeaways:

  • Startups and venture capitalists should focus on the journey of fundraising rather than being overly invested in specific outcomes like which VC brand to be backed by or what their valuation should be.
  • It's more important to work with VCs that share similar values and a personal connection than to be backed by a flashy VC firm.
  • Founders should avoid getting greedy with high valuations, instead they should optimize for the people investing in them to grow their company in a healthy manner.
  • It's recommended to reserve VC communications for when a company is actively fundraising, focusing more on building a strong business that will attract VCs.
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