The app has been well-received by early beta testers, including tech workers and influencers who have shared their experiences on social media. Features like outfit generation and the ability to input personal items for virtual try-on have impressed users. While some minor issues with fit have been noted, the overall accuracy and fun of exploring personal style have been highlighted. Doji's success is part of a broader trend of AI reinvigorating the consumer startup market, with investors increasingly focusing on application-layer innovations.
Key takeaways:
- Doji, a new AI-powered virtual try-on startup, allows users to create avatars and try on clothing virtually, generating significant interest in the tech and fashion industries.
- Doji raised early-stage investment in 2024 from Alexis Ohanian's Seven Seven Six and Origins Fund, though the size of the fundraise was not disclosed.
- The app's cofounders, Dorian Dargan and Jim Winkens, emphasize that Doji is designed with everyday consumers in mind, offering a user-friendly experience for trying on curated and imported products.
- Doji's beta testers, including tech influencers, have praised its accuracy and the ability to explore personal style, contributing to the app's growing hype and popularity.