Knakal's career began with the founding of Massey Knakal in 1988, which he sold to Cushman & Wakefield in 2014. After a stint at JLL, his departure marked a turning point, leading to the creation of BKREA. Despite challenges, Knakal remains optimistic and committed to innovation in real estate, with a focus on adapting and competing in a rapidly changing market. His approach combines traditional methods with cutting-edge technology, aiming to maintain his position as a leading broker in the industry.
Key takeaways:
- Bob Knakal, a prominent commercial real estate broker, plans to leverage AI and his extensive data collection to compete with larger firms through his new company, BKREA.
- Knakal was fired from JLL in February 2024 after a disagreement over media appearances, marking a challenging period in his career.
- BKREA employs a small team and uses a mix of digital and analogue tools, including a large printed map of Manhattan, to market its services and secure exclusive deals.
- Knakal's career achievements include selling over 2,342 properties worth $22 billion, and he remains committed to adapting and thriving in the real estate industry.