The startup plans to allow users to create short-form video content using various inputs such as images, text, and audio. Initially, the platform will likely be used by people already creating short-form content for platforms like TikTok, YouTube, and Instagram. However, the company expects its AI models to eventually enable those without video production experience to create short video content. It also plans to target the developer ecosystem and enterprise customers.
Key takeaways:
- Irreverent Labs, a startup based in Bellevue, Washington, has secured a new round of funding led by Samsung Next, although the amount has not been disclosed.
- The company, which was founded in 2021 and raised $45 million in funding last year, is developing AI technology that allows users to create videos using various inputs, from images to text to audio.
- Irreverent Labs plans to work closely with Samsung and its portfolio companies to develop a larger distribution strategy and to enable these companies to use its API.
- The startup's technology will initially be used by people who are already creating short-form content regularly and uploading it on platforms like TikTok, YouTube, and Instagram, but it also plans to target the developer ecosystem and enterprise customers.