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Aaron Levie leads Box into its third era focused on workflow automation and AI | TechCrunch

Mar 17, 2024 - techcrunch.com
Box, the cloud content management company, is shifting its focus towards AI and workflow automation, aiming to make content more useful and manageable. The company recently acquired Crooze, a firm specializing in workflow automation and metadata management, which will help in automating content management tasks and identifying content types. Box's CEO, Aaron Levie, believes this move will allow users to build no-code applications that can render content for any business process, making it easier to manage large amounts of unstructured content.

The shift towards AI and workflow automation is seen as part of a larger trend in the content management industry. As generative AI advances, it is enabling the creation of custom workflows based on specific requirements and types of content. Analysts believe this is a significant opportunity for companies like Box, but also note that success will depend on their ability to execute and leverage their dedicated platforms, deep skill sets, and experience.

Key takeaways:

  • Box, the cloud content management company, is shifting its focus towards AI and workflow automation, with a particular emphasis on managing metadata.
  • Last year, Box acquired Crooze, a company that specializes in workflow automation and metadata management, which is now being integrated into Box's platform.
  • Box's new direction involves the use of generative AI to automate workflows and make content more useful, moving beyond simple storage to actively leveraging content to improve business outcomes.
  • The shift towards AI and workflow automation is seen as a significant trend in the content management industry, with Box being one of the companies leading this change.
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