Act-On Software to be Acquired by Banzai to Deliver AI-driven Marketing Portfolio to Enterprise Customers
Jan 23, 2025 - financialpost.com
Act-On Software Inc., a provider of enterprise marketing automation platforms, has announced its acquisition by Banzai International, Inc., a leading marketing technology company. This acquisition aims to enhance Banzai's AI-driven marketing portfolio, offering comprehensive solutions to enterprise customers. Act-On, known for its user-friendly and intelligent marketing automation, serves clients like Hitachi and Best Buy, focusing on improving lead generation and customer engagement. The acquisition is expected to drive innovation and expand market reach, aligning with Banzai's vision of providing AI-powered marketing solutions to businesses of all sizes.
Banzai's acquisition of Act-On is seen as a strategic move to bolster its suite of marketing tools, enabling data-driven marketers to create effective programs that drive growth and increase customer lifetime value. The integration of Act-On's platform is anticipated to enhance Banzai's offerings, providing seamless, AI-powered solutions that simplify marketers' tasks. Both companies aim to innovate faster and expand into new markets, ultimately increasing value for enterprise customers and shareholders.
Key takeaways:
Banzai International, Inc. is acquiring Act-On Software Inc., an enterprise marketing automation platform provider.
The acquisition aims to enhance Banzai's AI-driven marketing portfolio for enterprise customers.
Act-On Software focuses on providing efficient marketing automation solutions powered by AI.
The acquisition is expected to help both companies innovate faster and expand into new markets.
