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Actively AI raises $22.5M to offer sales ‘superintelligence,’ says AI SDRs failed | TechCrunch

Apr 02, 2025 - techcrunch.com
The AI sales rep startup market is highly competitive, with companies like Artisan and Qualified promoting AI-driven solutions to replace human sales roles. However, some startups, such as Actively AI, are taking a different approach by focusing on reasoning models rather than sheer volume. Founded in 2022, Actively AI develops custom reasoning models to identify high-value prospects, similar to the work of top human sales reps. This method has reportedly helped clients like fintech Ramp generate significant additional revenue. Actively AI recently raised $17.5 million in Series A funding from Bain Capital Ventures, following a $5 million seed round from First Round Capital, totaling $22.5 million in funding.

Actively AI's approach, termed "GTM Superintelligence," combines in-house models with popular reasoning models from OpenAI and Anthropic. The founders, both Stanford AI alumni, emphasize reasoning as a key differentiator in their technology. The startup's recent funding highlights the growing interest in reasoning models beyond major AI companies like OpenAI. While Actively AI has seen significant growth, the long-term success of its reasoning-powered approach remains to be seen. The article also mentions Charles Rollet, a TechCrunch reporter known for his investigative work, who is based in San Francisco.

Key takeaways:

  • The AI sales rep market is crowded, with startups like Actively AI taking a different approach by focusing on reasoning models to identify high-value prospects.
  • Actively AI has raised $22.5 million in funding, including a $17.5 million Series A from Bain Capital Ventures, to develop its reasoning-driven sales technology.
  • The startup claims its reasoning models have significantly increased revenue for clients like fintech company Ramp.
  • Reasoning models are gaining traction beyond foundational AI companies, with other startups like Taxo also leveraging this technology for different applications.
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