Experts like James Casey from George Mason University see potential for AI to streamline game development, similar to the impact of game engines like Unity and Unreal. However, they emphasize the need for regulation and creative oversight. Valve's AI transparency push could influence industry standards and consumer expectations, though challenges remain if other marketplaces do not adopt similar policies. Activision's acquisition by Microsoft and subsequent job cuts highlight a broader industry shift towards AI.
Key takeaways:
- Activision Blizzard confirmed that AI-generated visuals are used in some of its popular games, including Call of Duty: Black Ops 6, following new AI transparency policies by Steam.
- Fans have criticized Activision for not being transparent about AI usage, especially after discovering irregularities like a zombie Santa with extra fingers in Call of Duty.
- Valve, Steam's parent company, introduced AI disclosure policies in January 2025, requiring developers to clarify AI's role in game development.
- Experts believe AI can bring innovation to game development if properly regulated, but emphasize the need for accountability and creative oversight.