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Actors say Hollywood studios want their AI replicas — for free, forever

Jul 14, 2023 - theverge.com
Hollywood actors are going on strike, with one of the main issues being the use of generative AI to create digital replicas of actors. Duncan Crabtree-Ireland, SAG-AFTRA’s chief negotiator, revealed a proposal from Hollywood studios that would allow background performers to be scanned and their digital likeness used in perpetuity with no further consent or compensation.

The Alliance of Motion Picture and Television Producers (AMPTP) denied these claims, stating that their proposal only allows for the use of a digital replica in the specific motion picture for which the actor is employed. Any other use would require the actor's consent and negotiation for use, with a minimum payment. The SAG-AFTRA strike is set to begin at midnight.

Key takeaways:

  • Hollywood actors confirmed they are going on strike, with one of the major issues being the use of generative AI.
  • The Alliance of Motion Picture and Television Producers (AMPTP) proposed a controversial AI plan that would allow companies to scan and own the digital likenesses of actors, using them indefinitely without consent or further compensation.
  • AMPTP denied these claims, stating that the proposal only allows for the use of an actor's digital replica in the specific motion picture for which they are employed, and any other use would require the actor's consent and bargaining for use.
  • The SAG-AFTRA strike is set to officially commence at midnight.
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