The author suggests viewing generative AI as complementary to humans, augmenting their skills and productivity. To address concerns of mechanical content, the author proposes teaching users to guide AI to produce more compelling and unique content. Ethical concerns can be mitigated by creating policies around transparency, such as disclaimers on AI-generated content. The author concludes that with careful consideration and awareness of potential challenges, sports organizations can leverage AI to enhance their content creation while maintaining ethical standards.
Key takeaways:
- Generative AI is being used in the sports industry for content creation, enhancing brand awareness, and boosting fan engagement. However, concerns exist about AI replacing human talent, producing stale content, and ethical issues.
- AI is seen as a tool to augment human capabilities, not replace them. It can assist professionals in completing tedious tasks, allowing them to focus their creative energy elsewhere.
- Best practices for AI use are still emerging. Teaching users how to guide AI can help produce more compelling and unique content. This falls under 'prompt engineering'.
- Sports organizations need to understand and plan for potential ethical issues with AI, such as the creation of misleading content. Policies around transparency, such as disclaimers on AI-produced content, are important.