The aim of this initiative is to gather resources for AI training, as per the documents viewed by Bloomberg. The company is specifically interested in videos of everyday actions and emotional expressions to enhance the capabilities of its AI technology.
Key takeaways:
- Adobe Inc. is procuring videos to develop its artificial intelligence text-to-video generator.
- The move comes as Adobe tries to catch up with competitors like OpenAI who have demonstrated similar technology.
- Adobe is offering its network of photographers and artists $120 to submit videos of people performing everyday actions or expressing emotions.
- The goal of this initiative is to source assets for artificial intelligence training, according to the company.