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Adobe Partners with TikTok for Enhanced Content Creation via AI-Powered Creative Assistant

Feb 13, 2024 - techtimes.com
Adobe and TikTok have announced a partnership to integrate TikTok's AI-powered Creative Assistant into Adobe Express, aiming to enhance multimedia production for businesses and artists. The Creative Assistant will provide TikTok analytics, trending hashtags, and AI capabilities, including brainstorming and scriptwriting. Adobe Express users will also have access to themes, Adobe Stock video clips, audio, stickers, and a TikTok video maker. The collaboration aims to simplify content production across platforms and reduce time, effort, and resources.

In other news, TikTok is reportedly testing a tool that recognizes products in videos and links them to similar items on TikTok Shop, signaling an expansion of its e-commerce capabilities. Meanwhile, US President Joe Biden's recent TikTok account has gained over 67,000 followers on its first day, despite previous national security concerns leading to the app's ban. The Biden campaign defended the TikTok account as a crucial way to connect with young voters.

Key takeaways:

  • Adobe and TikTok have announced the integration of TikTok's AI-powered Creative Assistant into Adobe Express to streamline multimedia production for companies and artists.
  • The Creative Assistant add-on offers features like TikTok analytics, trending hashtags, AI-powered capabilities, and even brainstorming and writing video scripts.
  • TikTok is reportedly testing a tool that recognizes goods in videos and links to similar items on TikTok Shop, signaling an expansion of its e-commerce capabilities.
  • US President Joe Biden's recent TikTok campaign account gained over 67,000 followers on its first day, despite previous national security concerns leading to the app's ban.
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