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Adobe Targets OpenAI, Midjourney With Lawyer-Proof AI Artbot

Feb 13, 2024 - bloomberg.com
Adobe Inc. has been commissioning photographers to take specific photos, such as 1,000 pictures of bananas or hundreds of close-ups of mouths chewing food, to gather raw material for its new artificial intelligence product, Firefly. These "missions" are not due to a sudden demand for these specific images, but are necessary for the development and refinement of the AI product, which was released in beta last March.

The rise of AI-art generators like Midjourney and Dall-E has made it possible for anyone to create realistic images from a combination of words. This technology has been used to create a variety of images, from a deepfake of Donald Trump getting arrested to a viral image of a bottle of ranch dressing testifying in court.

Key takeaways:

  • Adobe Inc. commissioned photographers to take specific photos, such as 1,000 photos of bananas and close-ups of mouths chewing food, as raw material for its new AI product, Firefly.
  • The AI product Firefly was released in beta last March, following the viral success of AI-art generators Midjourney and Dall-E.
  • These AI-art generators have enabled anyone to create realistic images from a combination of words, including a deepfake of Donald Trump getting arrested and a collage of a bottle of ranch dressing testifying in court.
  • The commissioned photos were not due to a sudden demand for specific images, but were necessary for feeding the AI product Firefly.
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