Adobe's new tools aim to help brands expedite their content creation workflows. However, while many enterprises want to use generative AI, concerns about brand safety have hindered many from bringing these tools into production. Adobe has positioned Firefly as a brand-safe alternative to other models, continuing this approach with its new set of services. The company believes these offerings will enable brands to have powerful customization capabilities and more control in defining their automation processes.
Key takeaways:
- Adobe has announced Firefly Services, a set of over 20 new generative and creative APIs, tools and services, making AI-powered features from its Creative Cloud tools available to enterprise developers.
- The company also launched Custom Models, allowing businesses to fine tune Firefly models based on their assets, which is already built into Adobe’s new GenStudio.
- Firefly Services includes APIs for various image editing tasks, as well as tools for editing text layers, tagging content and applying presets from Lightroom.
- Adobe positions Firefly as a brand-safe alternative to other models, aiming to help brands speed up their content creation workflows while maintaining brand safety.