GenStudio also integrates with other Adobe enterprise services, allowing marketers to work with a brand's existing assets and remix them with new AI-generated backgrounds. Brands can set guidelines in GenStudio to ensure the content produced is brand-safe, with a human always in the loop. The tool also offers integrated analytics, providing insights at the campaign level and allowing users to understand why a campaign performed the way it did, enabling them to adjust their next ad or social post accordingly.
Key takeaways:
- Adobe has announced GenStudio, a new application that uses generative AI to help brands create content and measure its performance, with a focus on brand safety.
- The tool is primarily aimed at social, paid media and lifecycle marketers, and includes tools for content creation, campaign management and analytics.
- GenStudio integrates with other Adobe services and allows brands to set guidelines to ensure the content produced is brand-safe. It also allows brands to create custom models based on their existing assets.
- For data-driven marketers, the integrated analytics may be the highlight of this new service, providing insights at the campaign level and allowing users to adjust their next ad or social post based on performance.