The platform also provides features for multi-platform targeting, helping users find more prospects with less effort. It offers ready-to-target niche audience groups, pre-built lists for reaching identified and anonymous contacts, and one-click hyper-targeting with grouped segments. Additionally, it has built-in retargeting, automatically creating lists across all platforms and managing one lead form for maximum results. This includes site visitors, abandoned cart & purchase journey-based lists, and social platforms & content interaction-based lists.
Key takeaways:
- The platform unifies Search, Social & Retail Media, including Google Shopping, Product Search, Facebook, Instagram, and Amazon Ads.
- It offers AI automation for easy management of all channels in one place, saving time and hassle of creating hundreds of retargeting lists.
- It provides more ways to find new customers with less effort, including ready-to-target niche audiences, reaching identified and anonymous contacts with pre-built lists, and one-click hyper-targeting with grouped segments.
- Retargeting is built-in by default, with lists automatically created across all platforms, and the ability to manage and automate one lead form for maximum results.