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After relaunching as a studio for creators, LimeWire acquires BlueWillow, a Midjourney competitor | TechCrunch

Sep 20, 2023 - techcrunch.com
LimeWire, a company once notorious for music piracy, has announced the acquisition of BlueWillow, a popular generative AI image creation platform. BlueWillow, which has a community of 2.5 million members and has created over 500 million images, will be integrated into LimeWire's website and will form part of LimeWire’s paid and advertising-based free service tiers for creators. However, the acquisition will not include any of the talent working at BlueWillow, who plan to leave to work on a new AI venture.

The acquisition is part of LimeWire's ongoing efforts to grow its community of users and revenues. Initially relaunched with a plan to build an NFT marketplace for music creators, LimeWire has since diversified into building a platform to create and distribute content. The acquisition of BlueWillow will allow LimeWire to offer its own image generation tools and expand on them, with plans to add video and audio generation in the future.

Key takeaways:

  • LimeWire, once known for music piracy, has acquired BlueWillow, a popular generative AI image creation platform.
  • BlueWillow, founded earlier this year, has a community of 2.5 million members and has created over 500 million images, making it the second-largest AI image generating community on Discord.
  • The acquisition will not include any of the talent working at BlueWillow. The team plans to leave to work on a new AI venture that is still in stealth.
  • LimeWire's acquisition of BlueWillow is part of its ongoing efforts to grow its user community and revenues, and to diversify its platform to create and distribute content, with NFTs now being more of a sideline.
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