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After Zoom's boom during the pandemic, it's ready for a major shakeup

Nov 12, 2023 - businessinsider.com
Zoom, the video-communication platform, is preparing for a radical change to adapt to the post-pandemic work environment, according to its EMEA chief Frederik Maris. The company, which saw significant success during the pandemic, is looking to branch out from virtual meetings, its key feature, to enable productivity and engagement with a heavy focus on AI. In September, Zoom launched an AI assistant for tasks such as drafting emails and messages, summarizing meetings, and aiding in brainstorming sessions.

The company is also facing competition from Microsoft in various parts of its business. Earlier this year, it was reported that Zoom's new employee engagement product, Workvivo, was winning up to 80% of sales when competing against Microsoft's Viva. As the working landscape changes, Zoom is attempting to evolve and maintain its relevance in the market.

Key takeaways:

  • Zoom is looking to adapt to a hybrid world and branch out from virtual meetings, its key feature, according to its EMEA chief Frederik Maris.
  • The company launched an AI assistant in September to enable productivity and engagement, with tasks such as drafting emails and messages, summarizing meetings, and helping with brainstorming sessions.
  • Zoom sees Microsoft as a direct competitor, especially in the realm of AI-powered workplace tools.
  • Despite the return-to-office trend, Zoom continues to innovate and expand its services, with products like Workvivo reportedly winning up to 80% of sales when competing against Microsoft's Viva.
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