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Age tech at CES was much more than gadgets | TechCrunch

Jan 13, 2024 - techcrunch.com
The TechCrunch Exchange newsletter this week highlighted the rise of age tech or silver tech, particularly at the Consumer Electronics Show (CES). The author noted that these companies seemed to be more in the spotlight than anticipated. Microsoft CEO Satya Nadella's visit to the booth of AgeTech Collaborative, an initiative by U.S. senior advocacy group AARP to showcase "groundbreaking age tech innovations", was specifically mentioned.

AgeTech Collaborative is aimed at showcasing revolutionary age tech innovations. The increased attention towards age tech indicates a growing interest and potential market in the technology sector for products and services aimed at the aging population. The visit by Microsoft's CEO further underscores the importance being placed on this emerging field.

Key takeaways:

  • The TechCrunch Exchange is a weekly newsletter focusing on startups and markets, inspired by the daily TechCrunch+ column.
  • There was significant activity in the tech sector this week, with CES being a major event.
  • Age tech or silver tech companies were particularly prominent at CES, more than what was anticipated.
  • Microsoft CEO Satya Nadella visited the booth of AgeTech Collaborative, an initiative by AARP to showcase innovative age tech during the event.
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