Agency holiday cards: Voice harmonising AI, carols, recipes and more
Dec 16, 2023 - campaignasia.com
In 2022, creative agencies used innovative and unique ways to celebrate the holiday season. AI was a prominent feature in many holiday cards, with agencies also using other methods such as recipe books, original carols, and crossword puzzles. Some of the standout cards included AKQA's guide to fixing broken gifts, MSL's 110+ page cookbook, Lafayette American's crossword puzzle card, Fuse Create's gingerbread house real estate listing, Big Communications' 3D card, Luquire's humorous carol about Santa Claus, Team One's AI harmonizer for singing, and Brownstein's animated cards featuring cocktail recipes.
The cards reflected the agencies' creativity and originality, with many also highlighting current trends and issues such as the high cost of living in major cities and the importance of reducing waste. The cards also showcased the agencies' design skills and their ability to use AI in innovative ways.
Key takeaways:
Many creative agencies used artificial intelligence (AI) and other innovative methods to create unique holiday cards in 2022.
AKQA created a website with guides to repair common presents and an AI-powered chatbot to guide people through the process.
MSL created a 110+ page cookbook with recipes from team members, while Fuse Create highlighted the high cost of living in major cities with a gingerbread house listed for $1,000.
Other agencies like Big Communications, Luquire, Team One, and Brownstein also used creative methods like 3D cards, carols, AI harmonizers, and animated cocktail recipes to celebrate the holiday season.
