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Feature Story
Agency holiday cards: Voice harmonising AI, carols, recipes and more
Dec 16, 2023 · campaignasia.com
The cards reflected the agencies' creativity and originality, with many also highlighting current trends and issues such as the high cost of living in major cities and the importance of reducing waste. The cards also showcased the agencies' design skills and their ability to use AI in innovative ways.
Key takeaways
- Many creative agencies used artificial intelligence (AI) and other innovative methods to create unique holiday cards in 2022.
- AKQA created a website with guides to repair common presents and an AI-powered chatbot to guide people through the process.
- MSL created a 110+ page cookbook with recipes from team members, while Fuse Create highlighted the high cost of living in major cities with a gingerbread house listed for $1,000.
- Other agencies like Big Communications, Luquire, Team One, and Brownstein also used creative methods like 3D cards, carols, AI harmonizers, and animated cocktail recipes to celebrate the holiday season.