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Agentic AI is the next battleground for the Big Four

Mar 24, 2025 - businessinsider.com
The Big Four professional services firms—Deloitte, EY, PwC, and KPMG—are advancing into the third wave of AI, known as agentic AI, which involves intelligent systems capable of completing tasks and making decisions autonomously. Deloitte and EY have recently launched agentic AI platforms in collaboration with Nvidia. Deloitte's Zora AI will assist with financial tasks and is expected to reduce costs and increase productivity significantly. EY's platform will initially support 80,000 workers in the tax division, aiming to handle millions of tax compliance cases and processes. Both firms highlight the transformative potential of agentic AI in reshaping business operations and models.

The integration of agentic AI is prompting these firms to reconsider their business models, with EY exploring a "service-as-a-software" approach. Deloitte emphasizes an engineering-first mindset, while KPMG and PwC are also incorporating AI agents into their operations. KPMG is developing solutions for customer service and efficiency, while PwC focuses on enhancing operational efficiency and customer experiences. The firms are also advising clients on the transformative impacts of agentic AI, emphasizing trust and responsible AI practices.

Key takeaways:

  • The Big Four professional services firms, Deloitte, EY, PwC, and KPMG, are heavily investing in agentic AI to enhance their operations and client services.
  • Deloitte and EY have launched new agentic AI platforms, Zora AI and EY.ai Agentic Platform, respectively, to assist employees with tasks and improve productivity.
  • Agentic AI is expected to transform business models, with potential shifts towards a "service-as-a-software" approach where clients pay based on outcomes rather than hours worked.
  • KPMG and PwC are also integrating agentic AI into their operations, focusing on improving customer service, operational efficiency, and advising clients on the transformative impacts of AI.
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