AMT's co-founders, Tom Hollands and Christian Johnston, aim to replace the traditional, labor-intensive methods of influencer marketing with AI, providing a more personalized and scalable solution. The company employs a combination of AI models from providers like OpenAI, Google, and Hume AI to analyze and understand influencer content, enabling more effective communication. With the influencer market projected to reach $266.92 billion this year, AMT's innovative approach offers a cost-effective alternative to traditional SaaS platforms that require human involvement. The company has already attracted clients such as Le Petit Luetier, Neoplants, and Wild, and is relocating from London to San Francisco to further its growth.
Key takeaways:
- Agentic Marketing Technologies (AMT) uses AI to streamline influencer marketing, reducing the need for human involvement in booking and managing campaigns.
- AMT's AI agent, Lyra, communicates with influencers using natural language and can autonomously find influencers that match campaign goals.
- The company has raised $3.5 million in seed funding led by NFX and is relocating from London to San Francisco.
- AMT's approach significantly reduces the time required to secure influencer partnerships, from nine hours of manual work to just five minutes.