The company is testing new features, including an AI-driven video content moderation extension and real-time transcription. Agora's platform is used by top retail brands and platforms, powering live shopping experiences for hundreds of sites and apps. According to CEO Tony Zhao, clients have seen up to 3x increases in conversion rates after implementing Agora's technology. CommentSold, a live selling platform for over 7,000 small to mid-sized fashion retailers, is one such client leveraging this technology.
Key takeaways:
- Agora, a company that develops real-time engagement APIs, is making its livestream shopping technology widely available to help brands build live commerce experiences.
- The live shopping API allows companies to embed interactive livestreams into their platforms, potentially increasing sales by showcasing products in real time.
- Agora is testing new features including an AI-driven video content moderation extension and real-time transcription, which provides live AI-powered transcription and subtitling services.
- One of Agora's clients, CommentSold, uses the technology to allow sellers to invite collaborators into their shows, and has facilitated over $3.8 billion in lifetime gross merchandise value (GMV).