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Agribusiness CEOs Tackle 2024: GenAI Revamps Food Supply Chains

Feb 06, 2024 - forbes.com
CEOs in the agribusiness industry are leveraging advanced technologies like generative AI to meet consumer demand for sustainable products and balance new business models with employee wage expectations, according to a roundtable at the International Fresh Produce Association conference. The use of AI and modern analytics can automate harvesting and quality control, leading to greater efficiencies and predictability in the food value chain. Regenerative agriculture, which focuses on improving soil health for optimal yields, nutrition, and biodiversity, is among the key sustainable farming innovations.

Despite concerns about AI replacing jobs, the agribusiness industry faces challenges in finding and retaining top talent in a labor market with workforce shortages. Rising costs, including workforce wages, are becoming a significant threat to the industry. Major retailers like Walmart are incorporating sustainable business strategies and product affordability. Technology is playing a crucial role in meeting the United Nations' predictions for doubling worldwide agricultural output by 2050 to feed over nine billion people with higher value foods.

Key takeaways:

  • CEOs in the agribusiness industry are leveraging advanced technologies like generative AI to meet consumer demand for sustainable products, while also ensuring employee wages are livable.
  • Regenerative agriculture, which focuses on improving soil health for optimal yields, nutrition, and biodiversity, is one of the leading sustainable farming innovations, and AI tools are being used to support this shift in practices.
  • Despite AI advancements, there are concerns about workforce shortages in the agribusiness industry, with rising costs including workforce wages posing a significant challenge.
  • Major retailers like Walmart are incorporating sustainable business strategies and collaborating with suppliers on projects that include regenerative farming practices to balance product affordability and sustainability.
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