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AI Ads | Icon

Nov 10, 2024 - news.bensbites.com
Icon is an AI-powered platform that helps users create effective ads by automatically finding and copying successful ads from top brands. The platform uses filters such as time running, like to comment ratio, revenue, and platform to find winning ads across the internet. It replaces traditional methods of ad creation and tools like AdSpy and Foreplay. The AI also assists in picking the right creative from a user's library, generating ready-to-run ads, and optimizing them by layering videos, creating captions, and generating voiceovers.

Icon offers products like Admaker, Adspy, Creative Library, UGC Marketplace, and Creative Analytics, each serving a unique purpose in the ad creation process. The platform is designed for marketers, creative strategists, editors, and producers, and aims to streamline the ad creation process, making it faster and more efficient. The company was founded by Kennan Davison, who has a background in coding and has previously worked with Pinterest, Hulu, and Wieden+Kennedy.

Key takeaways:

  • The platform uses AI to automatically find, copy, and optimize winning ads from top brands, replacing traditional methods like AdSpy and Foreplay.
  • The AI can generate ready-to-run ads based off winning ads, layer videos from your Creative Library, create captions, and generate voiceovers.
  • It offers various products like Admaker, Adspy, Creative Library, UGC Marketplace, and Creative Analytics to help marketers, creative strategists, editors, and producers create and manage their ads.
  • The platform was founded by Kennan Davison, who has a background in coding and has previously worked at Pinterest, Hulu, and Wieden+Kennedy.
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