AI agents could make the internet go dark

The rise of AI agents is poised to transform how the internet functions, potentially disrupting Big Tech's relationship with consumers. These personalized digital assistants could handle tasks like content consumption, organizing daily activities, and decision-making, potentially eliminating the need for direct interaction with websites and apps. As AI agents become more capable, they could serve as powerful intermediaries, funneling services through a new digital gate and possibly disintermediating current aggregators like Google. This shift could lead to a new era where AI agents act as pseudo marketplaces, altering the structure of the consumer internet.

Tech companies are already competing to control this future, with OpenAI's Operator, Google's Project Mariner, and Anthropic's Claude models leading the charge. These AI agents could be integrated into voice-based devices or even wearable technology, further embedding them into daily life. While this represents a significant evolution in digital interaction, some speculate about even more direct connections, such as brain implants, which could create an unbreakable bond with consumers by reading their thoughts and needs directly. This futuristic vision, while ambitious, highlights the potential for AI agents to fundamentally change the digital landscape.

Key takeaways:

The rise of AI agents could transform how the internet functions and disrupt Big Tech's relationship with consumers.
AI agents may change how people consume content, organize tasks, and make decisions by acting as personalized digital assistants.
AI agents could disintermediate current aggregators by becoming pseudo marketplaces, altering the digital landscape.
Technological advancements, such as Neuralink's brain chips, could further deepen the connection between consumers and digital platforms.

AI agents could make the internet go dark

Key takeaways:

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