AI app EPIK hits No. 1 on the App Store for its viral yearbook photo feature

The AI photo editing app EPIK, developed by South Korea-based Snow Corporation, has gone viral, reaching the top of the App Store. The app allows users to generate 90s-inspired "yearbook" photos of themselves. It has seen a total of 92.3 million lifetime installs since its August 2021 debut, with 4.7 million downloads in the U.S. The app's largest market is India, while the U.S. ranks sixth.

However, the app's popularity has led to issues with demand, with users experiencing delays and sold-out delivery options. This follows a trend of AI photo apps gaining brief popularity before losing consumer interest. Market intelligence firm Apptopia suggests that EPIK's current high status may be short-lived as users move on to the next AI trend.

Key takeaways

The AI app EPIK, which generates nostalgic, 90s-inspired “yearbook” photos, has surged to the top of the App Store.
EPIK is from South Korea-based Snow Corporation, a Naver subsidiary, and has seen a total of 92.3 million lifetime installs since its August 2021 debut.
Despite its popularity, EPIK is struggling to keep up with demand, with users often being told the service is delayed or sold out due to a rapid increase in users.
Market intelligence firm Apptopia suggests that EPIK's popularity may be short-lived, as many AI photo apps lose consumer interest after their initial surge in popularity.

AI app EPIK hits No. 1 on the App Store for its viral yearbook photo feature | TechCrunch

Key takeaways

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