However, the app's popularity has led to issues with demand, with users experiencing delays and sold-out delivery options. This follows a trend of AI photo apps gaining brief popularity before losing consumer interest. Market intelligence firm Apptopia suggests that EPIK's current high status may be short-lived as users move on to the next AI trend.
Key takeaways:
- The AI app EPIK, which generates nostalgic, 90s-inspired “yearbook” photos, has surged to the top of the App Store.
- EPIK is from South Korea-based Snow Corporation, a Naver subsidiary, and has seen a total of 92.3 million lifetime installs since its August 2021 debut.
- Despite its popularity, EPIK is struggling to keep up with demand, with users often being told the service is delayed or sold out due to a rapid increase in users.
- Market intelligence firm Apptopia suggests that EPIK's popularity may be short-lived, as many AI photo apps lose consumer interest after their initial surge in popularity.