AI Apps Saw Over $1 Billion In Consumer Spending In 2024

Consumer spending on apps is expected to reach $150 billion globally in 2024, marking a 13% increase from the previous year. This growth is largely driven by a 200% surge in spending on generative AI apps such as ChatGPT and Gemini, which together generated $1.1 billion. According to Sensor Tower's "State of Mobile" report, if this growth continues, AI apps could rank among the top 10 categories by consumer spending within a year. The release of new AI models, like OpenAI's GPT-4o, contributed to record app revenues, and consumer interest in AI apps remained strong throughout the year.

In 2024, consumers spent approximately 7.7 billion hours using AI apps, and apps featuring "AI" were downloaded 17 billion times. ChatGPT alone achieved 50 million monthly active users, surpassing the growth rates of platforms like Temu, Disney+, and YouTube Music. This rapid adoption indicates a sustained and growing interest in AI applications and features.

Key takeaways

Consumer spending on apps is projected to reach $150 billion globally in 2024, a 13% increase from the previous year.
Spending on generative AI apps like ChatGPT and Gemini surged by 200%, collectively drawing $1.1 billion.
Consumers spent nearly 7.7 billion hours using AI apps in 2024, with apps mentioning "AI" downloaded 17 billion times.
ChatGPT reached 50 million monthly active users faster than Temu, Disney+, or YouTube Music, indicating a growing appetite for AI apps.

AI Apps Saw Over $1 Billion In Consumer Spending In 2024 - Slashdot

Key takeaways

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