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AI As The Biggest Threat To 'Boring' Businesses

Mar 06, 2025 - forbes.com
The article discusses the transformative impact of AI on traditional industries, often perceived as "boring," such as agriculture, mining, and manufacturing. Vitaliy Goncharuk, founder and CEO of 12New.AI, argues that many owners of these businesses underestimate AI's potential to disrupt their operations. Historically, industries that failed to adopt new technologies lost their competitive edge, as seen with English coal mines and the U.S. textile industry. Goncharuk suggests that AI, combined with robotics, could replace human managerial roles and streamline processes, forcing businesses to adopt these technologies or risk being outcompeted.

The article predicts a significant shift in asset ownership over the next 10 to 15 years, driven by those who can leverage AI and robotics to secure better financing and operational efficiency. Traditional businesses must embrace radical technological changes rather than incremental improvements to maintain their market positions. While there is potential for these industries to transform into technology-first enterprises, it requires a complete rethinking of business strategies and corporate culture.

Key takeaways:

  • Owners of traditional "boring" businesses often underestimate the impact of AI and related technologies on their operations, mistakenly believing their physical assets provide security.
  • Historical examples show that failure to adopt new technologies and management practices can lead to loss of ownership and market position.
  • AI and robotics have the potential to revolutionize "boring" industries by replacing human managerial hierarchies and enabling nearly complete automation.
  • To remain competitive, traditional businesses must embrace bold technological changes and transform into technology-first enterprises.
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