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AI As The Starting Point For Future Innovation

Nov 03, 2023 - forbes.com
The article discusses the potential of generative AI in revolutionizing various industries, including healthcare and travel. The author, Dana Dunne, CEO of eDreams ODIGEO, highlights how AI can analyze vast amounts of data quickly, acting as a catalyst for innovation. The technology can accelerate research, save costs in drug development, and improve services in the travel sector. Dunne's company has been investing in AI for nearly a decade, using it for fraud prevention and data augmentation, such as creating personalized travel itineraries.

Dunne suggests a hybrid approach for businesses to harness AI, viewing it as a complementary feature to staff rather than a replacement. AI can assist in idea generation, eliminate tedious tasks, and speed up platform updates. To capitalize on AI, businesses must diversify its use and evolve their strategies to match the pace of innovation. Staff members will need to evolve their skills and be properly trained to use AI technology effectively. Dunne believes that the combination of micro efficiencies in all areas will drive change, improve customer experience, and ensure the long-term health of the business.

Key takeaways:

  • Generative AI is a significant step in the evolution of artificial intelligence, with the potential to act as a catalyst for innovation and significantly increase productivity in the workplace.
  • AI is already being used to accelerate research in the healthcare industry, potentially saving pharmaceutical companies significant amounts and sparking an explosion in medical breakthroughs.
  • In the travel sector, AI can help businesses find innovative ways of improving their services, including creating personalized itineraries for customers and minimizing carbon emissions.
  • For businesses to successfully harness AI, a hybrid approach should be adopted, viewing AI as a complementary feature to staff rather than a replacement, and diversifying the use and application of AI across different areas of the business.
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