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AI can detect if a luxury item is fake

Dec 28, 2023 - fashionunited.in
Entrupy, a tech service founded in 2012, uses AI to authenticate luxury goods and sneakers in the resale market, boasting a 99.1 percent accuracy rate for brands like Chanel, Burberry, and Louis Vuitton. The technology, available only to luxury goods resellers, uses a hardware device to take detailed photos of items from various angles, which the AI then cross-references with a database of authentic inventory to build trust with customers wary of counterfeit products.

The company's business model focuses on using AI to verify products, helping businesses secure inventory and protect supply chains. If a product is authenticated, Entrupy provides an official certificate for retailers. The tool, currently limited to major brands, gained attention when TikTok partnered with Entrupy to verify products on its e-commerce platform, TikTok Shop. However, Entrupy faces competition from other AI hardware devices like Meta's smart glasses and Humane.ai's AI pin.

Key takeaways:

  • Entrupy, a technology service, uses AI to authenticate luxury goods and sneakers in the resale market with a 99.1 percent accuracy rate.
  • The technology is used by resellers of luxury brands such as Chanel, Burberry and Louis Vuitton to build trust with customers wary of counterfeit products.
  • Entrupy's business model uses AI to verify products, secure inventory and protect supply chains, providing an official certificate for retailers if the product is authentic.
  • The AI-powered authenticator faces competition from other AI hardware devices, such as Meta's smart glasses and Humane.ai's AI pin.
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