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AI comes for YouTube’s thumbnail industry

Aug 05, 2023 - restofworld.org
AI researcher Anand Ahuja launched CTRHero, an AI tool designed to create thumbnails for social media platforms, which was later sold and relaunched as AlphaCTR by Indian entrepreneur Varun Mayya. The tool, which has 30,000 sign-ups, has been met with mixed reactions from designers and artists, with some incorporating AI tools into their workflows and others expressing concern about the potential impact on their livelihoods. Despite this, Ahuja and Mayya believe that AI is an inevitable part of the future of the industry.

The rise of the YouTube economy has led to an increase in demand for thumbnail designers, with the role accounting for 19.3% of the listings on YT Jobs, a job board for YouTube professionals. Some designers, such as Muazz Shaail, are already incorporating AI into their workflows, using tools like Photoshop's Generative Fill to create images. However, others, like Calvin Lorin, are skeptical of specialized AI thumbnail tools, arguing that they only bring value to YouTubers unwilling to invest in custom designs.

Key takeaways:

  • Anand Ahuja, a U.S.-based AI researcher, launched CTRHero, an AI tool designed to replace thumbnail artists, which was later sold and relaunched as AlphaCTR by Indian entrepreneur Varun Mayya.
  • Despite initial backlash from designers, AlphaCTR has gained 30,000 sign-ups and is being used by some YouTube thumbnail artists to streamline their design process.
  • AI tools like AlphaCTR and Midjourney are being integrated into the workflows of YouTube thumbnail artists, helping them create customized visuals quickly and efficiently.
  • Despite the rise of AI tools, experts believe that human-made designs will still be seen as a sign of quality, although the number of human designers may decrease and the competition will become more intense.
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