Despite the growing popularity of AI in political campaigns, there are concerns about the potential misuse of the technology. Some politicians are reportedly planning to launch defamatory attacks using AI-generated content. Moreover, AI can also be used as a cover when politicians want to distance themselves from unflattering content. While AI is currently playing a supporting role in campaigns, it is expected to become a significant part of political campaigning by 2029.
Key takeaways:
- Artificial Intelligence (AI) is being increasingly used in Indian politics, with companies like Polymath Solution creating realistic videos, audio, and images for political campaigns.
- These AI content companies are in high demand, with political parties projected to spend over $50 million on AI-generated campaign material this year. However, they are also careful to filter out "unethical" requests for fake content that could spread misinformation.
- AI content for election campaigns includes personalized videos, 3D holograms, and deepfake videos of politicians. Despite some companies refusing to create deepfake videos, several such videos have circulated on the Indian internet during the election season.
- While AI is currently playing a supporting role in political campaigns, it is expected to become a major factor in future elections. However, there are concerns about the potential misuse of the technology, including launching defamatory attacks using AI-generated content.