A panel moderated by Deadline labor and TV reporter Katie Campione examined the complexities of licensing and rights in the age of AI. Panelists Matthew Dysart, an attorney at Greenberg Glusker; Natalie Bruss, a founding partner and innovation specialist at Range Media Partners; and Chris Giliberti, co-founder and CEO of AI firm Avail, discussed how creators, artists, publishers, and other talent can get cited and paid for their work in the AI era. The panel emphasized the need for the entertainment industry to proactively shape a new legal regime to prevent creators and talent from being exploited by new technology.
Key takeaways:
- The seventh annual edition of the Infinity Festival, co-chaired by Sony Imageworks CTO Mike Ford and production chief Mandy Tankenson, brought together various constituencies from across entertainment and technology to discuss the impact of AI on the industry.
- AGBO Chief Scientific Officer Dominic Hughes, a noted AI scholar, likened the presence of AI to having “1,000 very eager interns” at one’s disposal, but emphasized that it still requires plenty of human supervision.
- A panel discussion at the festival examined the complexities of licensing and rights in the age of AI, with attorney Matthew Dysart advising creators to be protective of the downstream future rights scenario to prevent being taken advantage of by new technology.
- Natalie Bruss, a founding partner and innovation specialist at Range Media Partners, suggested that lessons could be learned from Netflix's dealmaking approach in the streaming era as AI becomes more commercialized, emphasizing the importance of early talent being part of the process.